Platinum is Pure, Rare, and Eternal – Discover the qualities that make this most precious of metals so special.
Most UK platinum jewellery is 95% pure. It has a naturally white lustre that helps to reflect the true radiance of diamonds. Platinum does not fade or tarnish but keeps its pure white colour for a lifetime.
The more rare something is, the more valuable it becomes. Platinum is 30 times more rare than gold. If all the platinum ever mined were poured into an Olympic swimming pool, it would be scarcely deep enough to cover your ankles. By comparison, gold would fill more than three pools.
The density of platinum makes it more durable than other jewellery metals. It does not change shape or wear away so precious stones are held firmly and securely. That is why virtually every famous gemstone, from the Star of Africa to the Hope Diamond, is set in platinum.
Prized for their beauty, diamonds are the most popular choice of centre stone for an engagement ring.

Platinum is a diamond’s best friend. It is highly durable and extremely dense, making it a very protective setting for diamonds. The platinum prongs surrounding your diamond will hold it securely, ensuring a lifetime of wear for your engagement ring and peace of mind for you.

Platinum contains no yellow colour hue or alloys to tinge a diamond’s brilliance, and its natural white lustre is unaffected by time, forever enhancing a diamond's sparkle and making your engagement ring burst with radiance.
Value is determined by availability; the more rare something is the more valuable it becomes. There is very little platinum in existence and it is found in very few places around the world. Consequently the price of platinum is invariably higher than that of gold.

Platinum rings are generally 95% pure platinum in the UK. To compare, 18 carat gold jewellery is 75% pure gold; meaning with platinum you are getting more of what you are paying for. Because platinum is so dense, a platinum ring will always be significantly heavier that its equivalent in any other metal.

Further, platinum does not wear away, and does not require repeat visits to the jeweller to be re-plated.

Finally, because platinum has a far higher melting point that other precious metals, a high level of craftsmanship goes into the process of making a piece of platinum jewellery.

There are no hard and fast rules. This is a very individual choice and the important thing is to find the best possible ring within a budget that suits you. Engagement and wedding rings are the outward symbol of your relationship and commitment to each other.

The wedding rings are the one item from your wedding budget that will last for the rest of your life. In the wedding planning these sometimes get overlooked, so plan time to make sure you get exactly what you want several months before the big day.